Brand Identity
This comprehensive brand identity assignment challenges students to build a cohesive visual identity from scratch and develop a strategic marketing campaign to position, launch, and promote that brand to a target audience.
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This project centered on translating the hotel’s atmosphere into a digital experience. The website design focused on mood, pacing, and clarity, allowing imagery and content to work together without distraction. Attention was given to typography, layout, and booking flow, creating a site that feels refined while remaining easy to navigate for guests planning their stay.
